Emotion by Design: Creative Leadership Lessons from a Life at...
Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team 'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin __ Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's...
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